Subscribe
24NEWSHOUR 24NEWSHOUR
Write For Us
  • Home
  • Business
  • Education
  • Entertainment
  • News Update
  • Others
    • Technology
    • Health & Lifestyle
  • Write For US
  1. Home
  2. Business
  3. Women from tier 2 cities and beyond dominating the job market
Business

Women from tier 2 cities and beyond dominating the job market

 Women from tier 2 cities and beyond dominating the job market

New Delhi, 18 January 2023: With an increase in the number of women joining the workforce, the doors of financial freedom and self-sufficiency have also opened. Women from all over the country are seizing all opportunities and choosing job roles that were hitherto dominated by their male counterparts.  In the year 2022, jobs and professional networking platform, apna witnessed more than 31 million professional conversations among women from Tier 1, Tier 2, and beyond cities with an overall 36% YoY increase in women users on the platform. As per the report, apna saw around an 80% increase in the number of new women users on its platform.

A record-high demand for women workers

By recruiting more women, companies hope to foster diverse workforces, inclusive workplaces, and an overall culture of equity. The report further suggests that apna has seen a 2.5x increase in job postings for part-time jobs on the platform along with a 3x surge in job postings for full-time jobs. Companies like Paytm, Zomato, Rapido, and Swiggy among others, have been among the top partners posting maximum jobs for women to diversify their workplaces. Apart from tier 1 cities like Hyderabad, Kolkata, and Chennai, job postings in tier 2 cities like Indore have seen a 28% YoY surge, while Chandigarh and Lucknow have seen a 15% increase each.

Women redefine norms by entering unconventional roles
While women have been taking up job roles in all sectors, they have also started opting for unconventional roles for flexibility and better income opportunities. Interestingly, labor-intensive roles such as delivery, lab technicians, factory workers, and drivers saw a 34% increase in job applications, coming in exclusively from women. apna also saw a 67%  growth in job applications from women for part-time jobs vis-a-vis a 34% increase in full-time jobs. There has also been an increase in the number of women applying for night shifts, to the tune of a whopping 60%, a move away from trends witnessed earlier. apna has become a safe haven for them to have professional conversations and interactions with industry peers

Tier 2 markets dominant in terms of participation from female workers

With the changing workforce dynamic, women’s participation in the workforce is not only limited to tier 1 cities. Women from tier 2 cities have been enthusiastically participating to be a part of the workforce. Cities like Chandigarh and Lucknow topped the list in terms of the highest number of job applications received from women across tier 2 cities with a 71% and a 55% YoY increase in the year 2022 respectively. Most job applications from women were received in categories like telecalling, BPO, and back office. In 2022, women from tier 2 and beyond cities engaged in about 10 million professional conversations on the platform.

“apna has always remained committed towards empowering women, helping them in achieving their dreams. 2022 has demonstrated that female users are not just looking for jobs out of necessity but to be financially independent, and to create their own identities in the increasingly competitive job market. In fact in 2022, 60% more women applied for night shift jobs, demonstrating that apna has earned the trust of women and is their preferred platform.” Manas Singh, Chief Business Officer, apna.co, said in a statement.

Previous post
Next post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Vi Introduces Data Sharing and Night Time Unlimited Data into Vi Max Family Postpaid Plans
  • Gem & Jewellery industry pledges to enhance Trust, Transparency, Sustainability, Traceability & Responsible Sourcing thru’ self-regulation
  • AZAD ENGINEERING LIMITED FILES DRHP WITH SEBI
  • Nobel Laureate Kailash Satyarthi calls for Global Compassion in Action
  • Theatrical adaptation of ‘Historical Victory of River War’ for the first time
Latest News
Business

Vi Introduces Data Sharing and Night Time Unlimited Data into

October 4, 2023
Business

Gem & Jewellery industry pledges to enhance Trust, Transparency, Sustainability,

October 3, 2023
Business

AZAD ENGINEERING LIMITED FILES DRHP WITH SEBI

October 3, 2023
Health & Lifestyle

Nobel Laureate Kailash Satyarthi calls for Global Compassion in Action

October 2, 2023
24NEWSHOUR 24NEWSHOUR

Get The Post

Business
Education
News Update

Quick Links

About Us
The News Strike
The News Equity

Follow Us

© Copyright 2023. All rights reserved.
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}