Slowform Launches Publishing House With ‘Bad Hangover,’ Unpacking the Rise and Fall of Bira
Slowform Holdings Ltd, publisher of The Morning Context, today announced the launch of Slowform Publishing House, a new division dedicated to publishing deeply researched and well-written business books. The publishing house’s debut title is “Bad Hangover”, by journalist Harveen Ahluwalia, co-founder of The Morning Context. She has spent a decade writing detailed, narrative stories about India’s consumer boom.
Bad Hangover is a behind-the-scenes story of how India’s most-loved craft beer company came about and lost it all. It chronicles a decade of unchecked ambition, extravagance, relationships going south and hustle culture taken too far. An avoidable, bitter collapse that offers lessons in startup culture and entrepreneurship. An Indian startup story told in a way you’ve never read before.
“In any startup, what fails is as important to understand as what works,” said Ahluwalia. “I have followed Bira since its early years. It is a phenomenal consumer story to have come out of India, and this book is my attempt to document that ambition, rise and fumbles.”
On the launch of the new books division, Ashish K. Mishra, co-founder and editor-in-chief of The Morning Context, said: “Books are a natural extension of The Morning Context’s journalism with our specialization in long-form writing. The space is ripe for disruption where business books must be written by practitioners who understand how to serve the best interests of readers.”
About the publisher:
Slowform Publishing House is a new division of Slowform Holdings Ltd, publisher of The Morning Context, a digital news organization founded in 2019 that has built a global subscriber base of over 300,000 readers across India, the Middle East, the United Kingdom and the United States. Established to bring integrity and rigour to business publishing, Slowform Publishing House is dedicated to producing deeply researched, rigorously fact-checked accounts that serve as a lasting record of business history, in contrast to an industry increasingly inclined to publish uncritical, celebratory business narratives.
Publication details:
Title: Bad Hangover
Author: Harveen Ahluwalia
Publisher: Slowform Publishing House
Format: Hardback
ISBN: 978-1-0668987-0-1
Pages: 288
Publication Date: 9 October 2026