Godrej Appliances recordstriple-digitgrowth for Deep Freezers
Mumbai, 22ndJune 2022:Godrej Appliances, business unit of Godrej & Boyce, the flagship company of the Godrej Group,has recorded over 100%volume growth for Deep Freezers this summer season in comparison to pre-pandemic summer of 2019. This growth was led by rising temperatures in the summer season that brought about an incremental demand and consumption of ice creams across India. Moreover, ready-to-cook and frozen foods are gaining popularity and acceptance among the working professionals and millennial generation, especially with a boom in the variety of frozen foods being offered to consumers today.
India’s commercial refrigeration market is sized at approx. 1 million units with 10% -12% CAGR in the last 5 years. This year, the industry grew by 15% over the previous year, and the expected CAGR over the next 5 years is also around 15%. Godrej Appliances is ready to cater to this increased demand and has witnessed robust growth across India especially in markets like UP, Rajasthan, Odisha, Bihar etc
Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said,“We witnessedhighgrowth this year for Deep Freezer category which accounts for around 5% of our overall business. We are currently at 10%market share for this product category. In next two years, we plan to invest over25 crores towards adding new models andexpanding production capacity. This will help us to grow ourmarket share to 15% by FY 23—24,and achieve our goal ofdoubling market share to 20% in the next 5 yearsin Deep Freezers.
Rajinder Koul, Product Group Head – Godrej Appliancessaid,“There was a pent-up demand this summer after the pandemic-induced lockdown in the last two summers. Consumers showcased more confidence to venture out of their homes. With hotels and restaurants doing well, consumers wanting to indulge in a variety of frozen foods and ice-cream, especially given the strong heat wave, Deep Freezers witnessed strong demand.”
In line with the brand’s commitment to energy efficiency and environment, Godrej was the first in India to introduce Deep Freezers with 4 star& 3 star certified BEE energy rating.It also uses the world’s most eco-friendly R-290 refrigerantmaking it highly energy-efficient and environment friendly.The brand is known for its cooling expertise across categories. It pioneered D-cool technology in itsdeep freezers which maximises refrigeration efficiency without consuming extra energy. It also introduced the 5 side Penta cool technology, an advancement over the regular 4-side cooling, and its high PUF thickness of 70-85mm delivers maximum cooling retention, All these technological advancements enable upto44% faster temperature pull-down time*, up to INR 10,000* power savings annually and cooling retention of up to 200 Hours* basis internal tests –delivering superior performance to consumers.
