With ‘Soch Karo Buland’ Campaign, JK Lakshmi Cement Re-invents Itself as a Future-Ready Brand
Jaipur, January 21st, 2025: JK Lakshmi Cement (JKLC), one of India’s leading cement manufacturers, unveiled its refreshed brand identity with the launch of its new campaign ‘Soch Karo Buland’. The campaign captures JK Lakshmi Cement’s vision of inspiring bold aspirations while celebrating the cultural and emotional importance of owning a dream home. By repositioning itself, the company aims to align its offerings with the evolving needs of its customers, re-affirming its commitment as a trusted partner in shaping spaces where dreams become reality.
Shrimati Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement, said, “For generations, JK Lakshmi Cement has been more than a provider of building materials; it has been a partner in creating homes, memories, and legacies. This repositioning is not just a shift in our image, it’s a reaffirmation of our commitment to building lasting value for our customers and stakeholders.”
Sharing his thoughts, Shri. Arun Shukla, President and Director, JK Lakshmi Cement, said, “Our campaign, ‘Soch Karo Buland,’ embodies our philosophy of building aspirations and trust. Through this repositioning, we aim to align with the evolving needs of our customers, combining innovation, sustainability, and delivering customer-centric solutions. As we move forward, we aim to not only build structures but also contribute to creating enduring legacies.”
JK Lakshmi Cement’s new identity reflects its strategic focus on sustainable growth and customer satisfaction, with a goal to achieve 30 million metric tonnes of capacity by 2030. The repositioning emphasizes the company’s commitment to sustainability, highlighting its responsibility towards the environment and future generations.