Mahindra Takes the Covers Off its “Vision Thar.e” – An All-New, Born Electric Avatar of the Iconic SUV

Cape Town, August 17th, 2023: Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, the pioneer of the SUV segment in India, today unveiled the audacious “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it’s a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”

Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd. said, “Creating Vision Thar.e was about embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to Mahindra’s commitment to cutting-edge creativity and breakaway thinking. We have maintained the adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique identity in the world of electric SUVs. This endeavor goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”

Unique Elements:

The Thar.e’s one-of-a-kind modular construction and adaptable components position it as a standout in the electric SUV field. This robust design philosophy aligns with the SUV’s timeless appeal and confident presence, suited for any terrain.

Design – Key Features:

• New Path in Design: Thar.e’s design forges its own innovative and distinctive trail. Yet it remains an authentic off-road SUV, maintaining the tenacity and exploration spirit of the brand.
• Exterior Design: The Thar.e exterior crafts a unique, formidable, and fresh vision. The crisp, geometric surfaces embody the robust ‘explore the impossible’ ethos, while innovative features like near-vertical windows maximize space and create a commanding presence.
• Interior Design: The interior blends minimalism with functionality, focusing on the essentials of off-road driving. Elements like a central pivoting screen, robust grab handles, and an uncluttered layout emphasize Thar.e’s practicality for both urban and off-road adventurers.
• Sustainable Composition: With fabrics made of 50% recycled PET and a commitment to uncoated recyclable plastics, Thar.e aligns with a philosophy where simplicity serves sustainability.

Mahindra invites you to experience the future of electric mobility with Vision Thar.e, a true icon reimagined. Its fearless design, commitment to sustainability, and recognition of an enduring legacy make it a defining symbol of our time. Explore the Electric Revolution with Vision Thar.e, the Ultimate Off-Road SUV for the next generation.