Aditya Birla Health Insurance launches Activ Yuva, a Wellness-First Health Insurance Plan for Young India
Jaipur, May 21, 2026: Aditya Birla Health Insurance Co. Ltd. (“ABHICL”), the health insurance arm of Aditya Birla Capital, today announced the launch of Activ Yuva, a health-focused insurance plan designed for the evolving lifestyle and wellness needs of young Indians. As part of the offering, a comprehensive wellness programme has been introduced that builds on ABHICL’s HealthReturns™ proposition, rewarding individuals for everyday healthy behaviours across nutrition, fitness, and recovery.
ABHICL has been redefining health insurance has health assurance through its HealthReturns™ model, rewarding healthier living through activities like walking 10,000 steps or more per day or burning 300 calories in one single exercise session. Customers with consistent activity levels and a strong Healthy Heart Score™ can earn up to 100% of their annual premium back.
The new Activ Yuva plan enhances this proposition with a broader behaviour-linked rewards programme built on three pillars: Eat, Move and Heal which rewards holistic healthy habits beyond physical activity for customers meeting the minimum Active Dayz™ criteria.
- Eat: Users who log any two meals a day for 21 days in a month on the app can unlock a 10% boost in their monthly HealthReturns™
- Move: Users maintaining a monthly average of over 7,500 steps or burning 250 calories can earn 4 Bonus Active Dayz™ each month
- Heal: Users maintaining 7-8 hours of sleep for 21 days in a month can unlock up to a 15% boost in monthly HealthReturns™.
Commenting on the launch of Activ Yuva, Mr. Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited said, “Health insurance must evolve with changing consumer lifestyles and wellness habits. Younger consumers today actively invest in their wellbeing as part of their daily lives. This creates a clear opportunity to make insurance more relevant to how they live.
Over the last decade, we have focused on supporting customers throughout their health journey, beyond the point of claims. That experience shows that growth in this category will increasingly come from staying relevant between claims, not just responding to them. Activ Yuva is built for this shift, making insurance an active part of everyday life, throughout the year, and not just during medical emergencies.”
While consumer attitudes towards health are becoming more proactive and continuous, insurance is still perceived as a one-time, transactional product with little role in daily life. Activ Yuva responds to this shift by connecting everyday health behaviours with tangible benefits, making insurance more relevant, flexible and engaging for young consumers.